About Content Calling
We are your dedicated content, marketing and business development team.
Content Calling is a founder-led marketing company based in Dubai. Our focus is growing your business through content, marketing and business development, for brands, businesses and founders around the world.
Impactful content and marketing shouldn't come at the cost of your time, your effort or your focus.
What makes us different
A team that's invested in your result.
- 01
Focused on your targets.
Once we align on a strategy, your goals become our goals. We measure our work against your revenue and your objectives, not the volume of content we produce.
- 02
Strategy before anything.
We never make content for the sake of it. Every piece of work connects to a goal, an audience and an outcome.
- 03
Full ownership.
We take the brief, do the research, build the strategy, produce the work and manage the delivery. You give direction. We handle the rest.
- 04
Built around you.
Every strategy, asset and campaign is made for your business, your goals and your audience. Our systems handle the complexity.
How we work
One team for content, marketing and business development.
Work with us on one, or on all three, in whatever order your business needs. Every piece of work has one purpose: growing your business.
Behind the scenes
It's about more than just content.
Content is the visible part. Behind it sits the work that turns attention into revenue, and it is where most of our time goes.
- Email marketing and automation
- Funnels and landing pages
- Lead generation and paid campaigns
- Partnerships and business development
- CRM, reporting and internal systems
Global reach
Based in Dubai. Working worldwide.
We work across time zones with clients around the world. Most are in North America, the UK and the UAE.
30+
clients served around the world
7 years
since Alex officially began creating content and working with brands
4 years
since Content Calling was founded, in Cape Town
10,000+
digital assets and posts created
Founder
Meet the founder
Alexander Hwande founded Content Calling in 2022 to give businesses a dedicated content, marketing and business development team, and to help them grow.
His work in content began earlier. In 2019 Alex started creating running content and building a running community online, which led to brand partnerships, including working as an ASICS brand ambassador from 2021 to 2023. In those years he worked with brands and businesses in many capacities, in front of the camera and behind it.
Before founding Content Calling, he also worked as a front-end developer at a strategic marketing consultancy whose clients included global tech brands such as Microsoft, SAP and VMware, building landing pages, email campaigns and marketing automations for their campaigns. As a self-taught developer, he brings that technical edge to every project.
Since 2022, Content Calling has worked with more than 30 clients around the world, mainly in North America, the UK and the UAE, and grew at its peak to a team of eight across the globe. Alex has personally covered almost every part of the work, from strategy, content and social media to paid ads, email, partnerships and business development.
He also leads Apostello Group, an AI consultancy that helps organisations turn AI into measurable business outcomes.
Building something worth talking about?
Book a free strategy call and see what's possible with the right team fully invested in your growth.